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How likely are you to visit a site again after you have encountered a paywall on it?

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Source

Release date

April 2012

Region

United States

Survey time period

April 16-23, 2012

Number of respondents

n = more than 200

Special properties

media professionals

Method of interview

Online survey

Supplementary notes

The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.

Citation formats

Impact of paywalls on return site visitation in the United States in 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2012
The graph above depicts the results of a survey whose aim was to determine the impact of paywalls on return site visitation in the United States in 2012. The survey revealed that ** percent of the respondents stated they were unlikely to go back to a website upon which they had previously encountered a paywall.
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Topics

Digital publishing industryMagazine IndustryBook market in the U.S.Newspaper industry in the U.S.Print media industry in the U.S.
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