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This statistic represents the market shares of the main motorcycle manufacturers in the United States in 2014. Harley-Davidson, based in Wisconsin, reached a market share of ** percent that year.

Market shares of motorcycle manufacturers in the United States

Harley-Davidson is the leading motorcycle manufacturer in the United States. The name alone evokes the pungent smell of burnt gasoline and the roaring sound of this machine crafted from steel with gleaming chrome finishes in the sun. Harley-Davidson was founded over 100 years ago in Milwaukee, Wisconsin by William S. Harley, as well as Arthur, Walter, and William A. Davidson. The motorcycle manufacturer has established itself as one of the largest motorcycle brands both in its national market in the United States and internationally. On its own territory, the Minnesota-based company gained a huge percentage, with ** percent market share, while nearly ** touring motorcycles were sold in the United States. Here, California is the state with the highest number of motorcycle registrations. In 2013, nearly ** motorcycles were registered in California, nicknamed the Sunshine State. In the coming years, the motorcycle industry is expected to increase its efforts to penetrate emerging markets and gain new customers.

In the large-displacement segment, the main players are Harley-Davidson, the Honda Motor Company, and Polaris, which owns Indian Motorcycles and Victory Motorcycles. Large-displacement motorcycles belong to a class of motorcycles equipped with engines having a displacement of more than 600cm³.