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The Riviera Maya was the beach destination with the highest daily average of hotel rooms occupied in Mexico in 2023. That year, the popular tourist area recorded an average of nearly * hotel rooms occupied per day. The second beach destination with the highest accommodation demand was Cancún, with an average occupancy of * rooms daily.

The beaches: the favorite destination of foreign tourists

It is not surprising that these beach destinations stand out for their high levels of hotel occupancy. Thanks to their famous resorts and paradisiacal beaches, these places are among the most popular for tourists. In fact, Cancún recorded the highest number of foreign visitor arrivals at the end of 2022, consolidating its position as one of Mexico’s favorite destinations.

The reactivation of tourism after the pandemic

In 2023, the hotel industry managed to recover after the severe impact of the COVID-19 pandemic, reaching a total of ** rooms occupied, a figure similar to those recorded in 2018. Additionally, thanks to the economic reactivation, employment in this sector reached a historic figure of *** million people in 2023.