
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Private label brands have been on the rise for months, and the weight of this type of product is growing in practically all retailers, with varying relative weight over their total sales. This is especially seen in chains traditionally called "short assortment" such as Lidl, where private label products currently hold the greatest importance. Specifically, these represented nearly ** percent of their sales. Mercadona and Aldi rank second and third, respectively.
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.