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This statistic presents the sports drink brands with the highest unit sales in convenience stores in the United States in 2014. The sports drink brand Gatorade Frost generated approximately * million unit sales in convenience stores in the United States that year.

Sports Drinks

Sports drinks are functional beverages designed to serve as water or an energy source during physical exercise. They typically contain a blend of water and carbohydrates and are fortified with electrolytes. Vitamins and micronutrients are sometimes added. It is important for athletes to stay hydrated during active training. Manufacturers of these drinks therefore recommend consuming them during or after intense training to improve athletic performance and replenish electrolytes lost through sweating. Functional drinks are promoted as a smart alternative to water and are presented as enhancing endurance and allowing for increased lean muscle mass during prolonged activity.

The sports drink market in the United States is highly concentrated. The top 10 sports drink brands were produced by only three different suppliers in 2014: PepsiCo, The Coca-Cola Company, and private label suppliers. PepsiCo manufactures the famous Gatorade brand, and Coca-Cola produces PepsiCo’s biggest rival, Powerade.

Recent developments indicate that the traditional sports drink category is also competing with beverages such as bottled water, enhanced water, coconut water, and even chocolate milk for the largest share of the post-activity/rehydration product market.