ÌÇÐÄÆƽâ°æ

This statistic presents the estimated size of the global antiperspirant and deodorant market from 2012 to 2021. In 2016, estimates indicate that the global antiperspirant and deodorant market was worth approximately **** billion U.S. dollars.

Deodorants and Antiperspirants

A deodorant is a personal hygiene product applied to the body to prevent body odor. An antiperspirant prevents sweating by reducing moisture on the skin where bacteria that cause sweat thrive. Antiperspirants affect body odor but also reduce sweating by affecting the sweat glands. Antiperspirants are mostly applied under the armpits, while deodorants can also be applied to the feet and other parts of the body, such as body spray. Deodorants and antiperspirants are generally confused as identical products, but they have different functions and applications. Antiperspirants control sweating and body odor in two different steps. First, they prevent sweat from reaching the skin’s surface, then they eliminate the bacteria causing body odor, as their main ingredient is an antimicrobial agent. Deodorants, on the other hand, contain only antimicrobial agents that prevent body odor but cannot control sweat flow.

Deodorants and antiperspirants are available in various forms such as aerosols, sprays, roll-ons, or creams. These products are known by different names depending on the region. In European countries, aerosol sprays and roll-ons are the most used, while in the United States, sticks and gels are more popular forms. North America has the largest deodorant and antiperspirant market, followed by Europe and Asia-Pacific. However, the latter is expected to experience strong growth. The increasing population combined with rising disposable income in countries such as India and China is expected to drive the global deodorant and antiperspirant market.

Major companies operating in the deodorant and antiperspirant market include Unilever, Procter & Gamble, Adidas, Nike, and Garnier. The top deodorant brand in the United States in 2014 was Degree Men, which belongs to Unilever. The brand generated more than *** million U.S. dollars and accounted for nearly 7 percent of deodorant sales in the country.

Deodorant is one of the most important personal hygiene products used daily, and companies are constantly trying to improve the user experience, as consumers always demand more from their personal hygiene products.