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Criteria for choosing laundry detergents worldwide in 2015

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Source

Release date

April 2016

Region

Worldwide

Survey time period

August 10 - September 4, 2015

Number of respondents

< 30,000 people surveyed

Special properties

people from 61 countries worldwide having access to the Internet

Method of interview

Online survey

Supplementary notes

The source does not specify the age of the respondents.

Citation formats

Global Laundry Detergent Purchase Criteria 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 18, 2025
This statistic shows the criteria consumers used when choosing laundry detergents worldwide in 2015. Nearly ** percent of respondents worldwide said that stain removal effectiveness was a decisive factor when purchasing laundry detergent. Users also favored universal products: nearly half of those surveyed looked for laundry products that could be used on all types of fabrics.
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