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As of April 2024, the music video for the song Despacito, performed by Luis Fonsi and Daddy Yankee, leads the ranking with more than 8 billion views on YouTube. The single, which was released in January 2017, has thus become the most viewed music video in the platform's history. In fact, its success led to the release of a later version of the song featuring Canadian singer Justin Bieber, although it was not as well received as the original. Meanwhile, the official video for Ed Sheeran's Shape of You ranks second, while See You Again completes the podium. The song by Wiz Khalifa in collaboration with Charlie Puth was part of the soundtrack of Fast & Furious 7, the last installment of the saga with the late Paul Walker.

The Success of YouTube

Since its inception in 2005 and its subsequent acquisition by Google in 2006, YouTube has continued to grow until becoming, after its parent company, the most visited website in the world, as well as the second most popular social network. As of January 2024, it already had nearly 2.5 billion active users worldwide, and its revenues, considering only those generated through advertising, exceeded 31.5 billion U.S. dollars in 2023. Additionally, it is currently the second strongest brand worldwide, with a BSI score of 92.7 .

Video Streaming

It is no secret that video on demand has experienced massive growth in recent years. Netflix, Amazon Prime Video, and Disney+ each have more than 150 million subscribers worldwide, making these services such a crucial part of the entertainment industry that they have even begun to influence pop culture itself. On the other hand, the number of hours dedicated to watching live streams of video games is increasing. Profiles like Ninja and Dream, who have managed to create a large community on YouTube and Twitch, gather millions of people in front of their computer screens every time they broadcast their Fortnite or Minecraft gameplay.