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Nestlé Spain leads the national ranking of companies in the dietary and infant food sector, having generated nearly 2.5 billion U.S. dollars in revenue during 2023. Vicky Foods Products and Cerealto Sitro Foods ranked second and third, respectively. The dominance of the Spanish subsidiary of the Swiss-origin company is not surprising considering that Nestlé is precisely the star firm in infant nutrition worldwide.

Infant food, a growing market

The global consumption of baby food has continuously grown over the last decade and all indications are that this trend will continue at least until 2028. Given this outlook, it is not surprising that the revenues generated by this sector have followed the same pattern, reaching a new historic high in 2023 by surpassing 71 billion U.S. dollars. Asia has undoubtedly played a vital role in this achievement. After all, three of the five leading markets for the trade of this type of food products are located on that continent.

Offline sales continue to dominate

The importance of the Internet in the purchasing process of products related to childcare and, more specifically, infant nutrition, has noticeably increased over the last five years. In fact, its share in annual revenue grew by nearly nine points during this period. However, physical stores remain the source of most of the sector’s income. Conventional establishments such as supermarkets or similar still represent close to 90 percent of total sales.