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This statistic compares the average brand value of the major American sports leagues in 2013. The average brand value of the National Football League teams was 285.4 billion U.S. dollars.

A brand is defined here as the trademark and the intellectual property associated with it. The method used in the brand value assessment is the so-called "Royalty Relief" royalty method. In this approach, it is assumed that the company does not own its brand and must pay a brand license to a theoretical third party. The method determines how much this operation would cost.