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Leading decision factors when purchasing sportswear in South Korea as of August 2025

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Source

In cooperation with
Release date

September 2025

Region

South Korea

Survey time period

August 15 to 31, 2025

Number of respondents

2,115 respondents

Age group

16 years and older

Supplementary notes

Original question: "What are the leading factors you consider when choosing a sportswear brand? (choose all that apply)"

Citation formats

Sportswear purchase decision factors South Korea 2025

Published by
Bruna Rocco,
Sep 26, 2025

According to a survey conducted by in August 2025, around ***percent of South Korean respondents answered comfort was the most important factor for them when purchasing sportswear. The price of the items was mentioned by ** percent of respondents. 

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