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Share of online and offline customer acquisition of fitness clubs and fitness studios in China in 2023

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Sources

Release date

August 2024

Region

China

Survey time period

2023

Supplementary notes

* Differently from fitness clubs, fitness studios provide personalized workout plans and individual courses to their members.

Citation formats

Distribution of fitness venues' customer acquisition in China 2023, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2025

In 2023, approximately ** percent of new customers at fitness clubs were acquired through offline channels. In contrast, less than ** percent of fitness studios attracted their customers from offline sources.

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