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Consumer preferences of refrigerators in China in 2023, by aspect

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Sources

Release date

March 2024

Region

China

Survey time period

2023

Number of respondents

3,000 respondents

Method of interview

Online survey

Citation formats

Consumer preferences of refrigerators in China 2023, by attribute

Published by Thuy D., Dec 6, 2024

In a 2023 survey, better cooling and freezing efficiency was ranked as the most important factor regarding refrigerator purchases in China, with a ** percent of response rate. Appearance and color were valued less by consumers than functionality and utility.

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