Italy: natural beauty product launches 2019-2023

Share of new cosmetics product launches with sustainable and natural claims in Italy in 2019 and 2023

Share of sustainable and natural beauty product launches in Italy 2019-2023

Last update:

Aug 28, 2024

Author:

Region:

Italy

Survey time period:

From 01/01/2019 to 31/12/2023

As of 2023, around 64 percent of new cosmetic product launches in Italy had natural and/or sustainable claims. This is an increase compared to 2019.

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