| Characteristic | Number of brands |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
June 2024
More information
Region
Worldwide
Survey time period
2024
Supplementary notes
AAA: Represents the highest level creditworthiness or brand strength, denoting outstanding performance.
AA: Indicates a brand of very high strength, marginally below the highest rating.聽
A: Denotes a robust brand with a stable forecast, albeit more vulnerable to market fluctuations than AA and AAA ratings.
BBB: Considered the basic threshold for 鈥渋nvestment-grade鈥 status, this rating suggests sufficient brand strength but entails greater risks relative to higher-rated counterparts.
The plus or minus signs are modifiers that indicate a relative ranking within the major rating categories.
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