Generative artificial intelligence (AI) could have a significant impact on the productivity of various business functions, according to ** use cases analyzed in 2023. Marketing and sales could benefit the most, with an added range of value between *** and billion U.S. dollars. Software engineering could also see similarly high added values.
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McKinsey & Company. (July 6, 2023). Potential impact of generative artificial intelligence (AI) on productivity worldwide in 2023, by business functions (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1446250/worldwide-artificial-intelligence-impact-by-business-function/
McKinsey & Company. "Potential impact of generative artificial intelligence (AI) on productivity worldwide in 2023, by business functions (in billion U.S. dollars)." Chart. July 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1446250/worldwide-artificial-intelligence-impact-by-business-function/
McKinsey & Company. (2023). Potential impact of generative artificial intelligence (AI) on productivity worldwide in 2023, by business functions (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1446250/worldwide-artificial-intelligence-impact-by-business-function/
McKinsey & Company. "Potential Impact of Generative Artificial Intelligence (Ai) on Productivity Worldwide in 2023, by Business Functions (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jul 2023, /statistics/1446250/worldwide-artificial-intelligence-impact-by-business-function/
McKinsey & Company, Potential impact of generative artificial intelligence (AI) on productivity worldwide in 2023, by business functions (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1446250/worldwide-artificial-intelligence-impact-by-business-function/ (last visited July 23, 2026)
Potential impact of generative artificial intelligence (AI) on productivity worldwide in 2023, by business functions (in billion U.S. dollars) [Graph], McKinsey & Company, July 6, 2023. [Online]. Available: /statistics/1446250/worldwide-artificial-intelligence-impact-by-business-function/
