The source adds the following information: The study participants were chosen and adjusted to ensure they accurately represented the national demographics in terms of age, income, gender, and ethnicity.
No further methodology notes were provided by the source.
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Share of consumers at financial institutions in the U.S. 2022, by type of institution
The majority of U.S. consumers belonged to large or national retail or commercial banks at the end of 2022. According to a survey carried out in November 2022, ** percent of U.S. consumers belonged to such financial institutions. Credit unions were the second most common financial institutions, with ** percent of the respondents indicating membership in a credit union. Neobanks ranked fourth, with ** percent of consumers belonging to at least one digital-only bank.
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National Research Group. (January 17, 2023). Share of consumers at different financial institutions in the United States in 2022, by type of institution [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1396063/share-of-consumers-by-financial-institution/
National Research Group. "Share of consumers at different financial institutions in the United States in 2022, by type of institution." Chart. January 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1396063/share-of-consumers-by-financial-institution/
National Research Group. (2023). Share of consumers at different financial institutions in the United States in 2022, by type of institution. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1396063/share-of-consumers-by-financial-institution/
National Research Group. "Share of Consumers at Different Financial Institutions in The United States in 2022, by Type of Institution." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2023, /statistics/1396063/share-of-consumers-by-financial-institution/
National Research Group, Share of consumers at different financial institutions in the United States in 2022, by type of institution ÌÇÐÄÆƽâ°æ, /statistics/1396063/share-of-consumers-by-financial-institution/ (last visited July 27, 2026)
Share of consumers at different financial institutions in the United States in 2022, by type of institution [Graph], National Research Group, January 17, 2023. [Online]. Available: /statistics/1396063/share-of-consumers-by-financial-institution/
