In 2021, grocery retailers were the main store-based sales channel for functional and fortified food and beverages in Japan, with supermarkets making up almost ** percent of the retail sales value. Among non-store retailers, e-commerce shopping secured a *** percent share.
That year, the total sales value reached about **** billion U.S. dollars.
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Agriculture and Agri-Food Canada. (March 8, 2023). Retail sales value distribution of the functional and fortified (FF) products market in Japan in 2021, by sales channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1377655/japan-fortified-functional-products-market-sales-share-by-sales-channel/
Agriculture and Agri-Food Canada. "Retail sales value distribution of the functional and fortified (FF) products market in Japan in 2021, by sales channel." Chart. March 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1377655/japan-fortified-functional-products-market-sales-share-by-sales-channel/
Agriculture and Agri-Food Canada. (2023). Retail sales value distribution of the functional and fortified (FF) products market in Japan in 2021, by sales channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1377655/japan-fortified-functional-products-market-sales-share-by-sales-channel/
Agriculture and Agri-Food Canada. "Retail Sales Value Distribution of The Functional and Fortified (Ff) Products Market in Japan in 2021, by Sales Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2023, /statistics/1377655/japan-fortified-functional-products-market-sales-share-by-sales-channel/
Agriculture and Agri-Food Canada, Retail sales value distribution of the functional and fortified (FF) products market in Japan in 2021, by sales channel ÌÇÐÄÆƽâ°æ, /statistics/1377655/japan-fortified-functional-products-market-sales-share-by-sales-channel/ (last visited August 04, 2026)
Retail sales value distribution of the functional and fortified (FF) products market in Japan in 2021, by sales channel [Graph], Agriculture and Agri-Food Canada, March 8, 2023. [Online]. Available: /statistics/1377655/japan-fortified-functional-products-market-sales-share-by-sales-channel/
