includes actors, comedians, singers, dancers, and models
Method of interview
Face-to-face interviews, telephone interviews
Supplementary notes
The manner of completing the survey was up to the convenience of each individual participant, from a range of online/fax/e-mail/face-to-face survey methods.
Values may not add up to 100 percent due to rounding.
Respondents count by age bracket was as follows:
2014: 1,095
2016: 1,508
2018: 1,576
2020: 1,844
2022: 1,942
Citation formats
Distribution of pop culture artist recruitment methods South Korea 2014-2022
According to a survey conducted in South Korea, around ** percent of pop culture artists in 2022 were recruited when they auditioned for the company they ended up signing with. A significant portion of artists were taken on through connections they had in the industry, at about ** percent. With the success of "Produce 101" in 2016, talent competition/survival shows have increased in popularity in South Korea, especially in the music industry. While this has caused a slight increase in artists being recruited that way, most people who feature on these shows are already signed with companies.
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Korea Creative Content Agency. (February 1, 2024). Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
Korea Creative Content Agency. "Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022." Chart. February 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
Korea Creative Content Agency. (2024). Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
Korea Creative Content Agency. "Distribution of Company Recruitment Methods for Pop Culture Artists in South Korea in Select Years from 2014 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2024, /statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
Korea Creative Content Agency, Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/ (last visited July 28, 2026)
Distribution of company recruitment methods for pop culture artists in South Korea in select years from 2014 to 2022 [Graph], Korea Creative Content Agency, February 1, 2024. [Online]. Available: /statistics/1376261/south-korea-pop-artist-company-recruitment-method-distribution/
