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In the third quarter of 2024, Indonesian internet users spent around ** minutes per day on average listening to podcasts. Podcasts have experienced significant growth in Indonesia in recent years, becoming a popular medium for consuming content.   

The rise of podcasts in Indonesia 

 With an increasing number of Indonesians gaining access to the internet and mobile devices, Indonesian media consumers have become increasingly familiar with podcasts. Podcasts offer a convenient, on-the-go format that suits the fast-paced lifestyle of many. Platforms like Spotify, Apple Podcasts, and YouTube have played a major role in the spread of podcasts in Indonesia. A recent survey revealed that Indonesians usually tuned in to a podcast while relaxing.Ìý

Podcast advertising in Indonesia: a growing opportunity

Podcast advertising in Indonesia is gaining momentum as the popularity of podcast continue to rise. More Indonesian are tuning in to podcasts across various genres, including comedy, health, and education. Brands are recognizing this opportunity to reach a highly engaged and niche audience through targeted ads. The personalized and intimate nature of podcast content offers advertisers a unique way to build trust and connect with listeners. Podcast advertising is projected to continue to grow in Indonesia, with revenues showing a steady upward trend in the coming years.Ìý