| Characteristic | Index score (-0.25 to 0.25) |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
September 2022
More information
Region
Kenya
Survey time period
July 2021
Number of respondents
2,014 urban dwellers
Special properties
retail demand index
Supplementary notes
Figures have been rounded and may appear different from source figures.
The retail demand index considers consumer demand for a category of retail and gives information on how the demand is impacted by consumer behaviors. The index ranges from + 0.25 to -0.25.
An index level close to 0.25 means demand is high, while an index level close to -0.25 means demand is low.
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