* The source does not provide the date of the survey, the date used is that of publication.
The source defines monthly searches as follows: "Monthly brand searches shows an indication of brand recall within search behaviour. The top five are the most recalled names within search."
Citation formats
Leading women's clothing brands in the UK 2021, based on monthly search volume
As of 2021, New Look was the most searched for women's fashion brand, with **** million monthly searches. Boohoo and River Island come in joint second place, each with **** million searches a month. Zara and PrettyLittleThing make up the top five.
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Salience Search Marketing. (July 29, 2021). Leading women's fashion brands in the United Kingdom (UK) as of July 2021, based on monthly searches (1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1272096/uk-leading-brands-womens-fashion/
Salience Search Marketing. "Leading women's fashion brands in the United Kingdom (UK) as of July 2021, based on monthly searches (1,000s)." Chart. July 29, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1272096/uk-leading-brands-womens-fashion/
Salience Search Marketing. (2021). Leading women's fashion brands in the United Kingdom (UK) as of July 2021, based on monthly searches (1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1272096/uk-leading-brands-womens-fashion/
Salience Search Marketing. "Leading Women's Fashion Brands in The United Kingdom (Uk) as of July 2021, Based on Monthly Searches (1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jul 2021, /statistics/1272096/uk-leading-brands-womens-fashion/
Salience Search Marketing, Leading women's fashion brands in the United Kingdom (UK) as of July 2021, based on monthly searches (1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/1272096/uk-leading-brands-womens-fashion/ (last visited July 30, 2026)
Leading women's fashion brands in the United Kingdom (UK) as of July 2021, based on monthly searches (1,000s) [Graph], Salience Search Marketing, July 29, 2021. [Online]. Available: /statistics/1272096/uk-leading-brands-womens-fashion/