In 2024, the majority of Duolingo Inc.'s revenues came from paid subscriptions to the company's language learning mobile app and website. Revenues generated through advertising accounted for percent of the total, while in-app purchases of virtual goods contributed in generating over **** percent of Duolingo's revenues for the year. In 2024, Duolingo paid subscribers increased by approximately ** percent compared to the previous year, reaching *** million paying users worldwide.
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ÌÇÐÄÆƽâ°æ. (February 28, 2025). Distribution of revenue generated by Duolingo in 2024, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1248107/share-of-duolingo-revenues-by-segment/
ÌÇÐÄÆƽâ°æ. "Distribution of revenue generated by Duolingo in 2024, by segment." Chart. February 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1248107/share-of-duolingo-revenues-by-segment/
ÌÇÐÄÆƽâ°æ. (2025). Distribution of revenue generated by Duolingo in 2024, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1248107/share-of-duolingo-revenues-by-segment/
ÌÇÐÄÆƽâ°æ. "Distribution of Revenue Generated by Duolingo in 2024, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2025, /statistics/1248107/share-of-duolingo-revenues-by-segment/
ÌÇÐÄÆƽâ°æ, Distribution of revenue generated by Duolingo in 2024, by segment ÌÇÐÄÆƽâ°æ, /statistics/1248107/share-of-duolingo-revenues-by-segment/ (last visited July 27, 2026)
Distribution of revenue generated by Duolingo in 2024, by segment [Graph], ÌÇÐÄÆƽâ°æ, February 28, 2025. [Online]. Available: /statistics/1248107/share-of-duolingo-revenues-by-segment/
