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Most important reasons for Chinese consumers to buy aged baijiu in China in 2020

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Release date

March 2021

Region

China

Survey time period

2020

Supplementary notes

Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Báijiǔ literally means "white (clear) alcohol" or liquor, and is a strong distilled spirit, here it refers to 65 percent alcohol by volume.

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Leading reasons for choosing laojiu among Chinese consumers 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 17, 2021
In 2020, more than ** percent of Chinese consumers purchased laojiu (aged distilled spirit) because of its taste. About ** percent of alcohol consumers chose to buy laojiu because it's healthier than common baijiu.
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