Average Issue Readership (AIR) share stands for the share of total audience of one issue in the total audience above 16 years and older in cities with over 100k inhabitants.
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Leading press publishing houses in Russia 2020, by AIR share
IM-Media, or formerly Bauer Media, one of the leading media groups in Russia, was the leading press publishing house in terms of AIR (Audience Issue Readership) share in the country, measured at over ** percent. Burda Group was one of the major contributors to the publishing sector in Russia, with it's AIR measured at ** percent of the total audience above 16 years old.
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Mediascope. (November 11, 2020). Leading press publishing houses in Russia in 2020, by average issue readership (AIR) share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1193099/press-publishing-houses-by-air-in-russia/
Mediascope. "Leading press publishing houses in Russia in 2020, by average issue readership (AIR) share." Chart. November 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1193099/press-publishing-houses-by-air-in-russia/
Mediascope. (2020). Leading press publishing houses in Russia in 2020, by average issue readership (AIR) share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1193099/press-publishing-houses-by-air-in-russia/
Mediascope. "Leading Press Publishing Houses in Russia in 2020, by Average Issue Readership (Air) Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Nov 2020, /statistics/1193099/press-publishing-houses-by-air-in-russia/
Mediascope, Leading press publishing houses in Russia in 2020, by average issue readership (AIR) share ÌÇÐÄÆƽâ°æ, /statistics/1193099/press-publishing-houses-by-air-in-russia/ (last visited July 31, 2026)
Leading press publishing houses in Russia in 2020, by average issue readership (AIR) share [Graph], Mediascope, November 11, 2020. [Online]. Available: /statistics/1193099/press-publishing-houses-by-air-in-russia/
