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Weekly change in the demand index of total edible goods (excluding fresh) in supermarkets in the Netherlands from July to October 2020*

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Source

Release date

November 2020

Region

Netherlands

Survey time period

July 5 to October 18, 2020

Supplementary notes

*Edible goods include any and all products that can be eaten or drunk.

**The source adds the following information: "the IRI CPG Demand Indexâ„¢ provides a standard metric for tracking changes in spending on consumer packaged goods. It measures weekly changes in consumer purchases, by value sales, against the year-ago period. The IRI CPG Demand Indexâ„¢ is calculated from point of sales data of measured retail channels which include supermarkets inclusive of online sales."

The source also specifies that an index level lower than 100 indicates a decline in demand, while a level higher than 100 indicates growth.

Citation formats

Overall demand index for edible goods in Dutch supermarkets in 2020

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