respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for having a negative impression of Korean fashion?"
Multiple answers were accepted.
Citation formats
Main aspects of negative impressions of Korean fashion by consumers in the U.K. 2021
According to a global survey on the popularity of Korean fashion in 2021, around ** percent of the respondents in the United Kingdom stated that one of the main factors for having a negative impression of Korean fashion was the high price in contrast to the quality. With a response rate of **** percent, another negative aspect among the respondents was the limited variety in size.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers in the United Kingdom in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1174652/south-korea-factors-for-negative-impression-on-korean-fashion-united-kingdom/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers in the United Kingdom in 2021." Chart. February 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1174652/south-korea-factors-for-negative-impression-on-korean-fashion-united-kingdom/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers in the United Kingdom in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1174652/south-korea-factors-for-negative-impression-on-korean-fashion-united-kingdom/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers in The United Kingdom in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Feb 2022, /statistics/1174652/south-korea-factors-for-negative-impression-on-korean-fashion-united-kingdom/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers in the United Kingdom in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1174652/south-korea-factors-for-negative-impression-on-korean-fashion-united-kingdom/ (last visited August 04, 2026)
Main factors for negative impressions of Korean fashion products by consumers in the United Kingdom in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: /statistics/1174652/south-korea-factors-for-negative-impression-on-korean-fashion-united-kingdom/
