Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.
According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available .
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Brazil: weekly share of streaming app installs during COVID-19, by type
At the end of February 2020, the first cases of COVID-19 were detected in Brazil. During the first weeks of the pandemic, the installation of streaming apps boomed in the South American country, reaching a peak in both organic and non-organic installs on the week of March 17 to **.
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AppsFlyer. (June 25, 2020). Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type." Chart. June 25, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. (2020). Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer. "Weekly Percentage of Streaming App Installs in Brazil during The Coronavirus (Covid-19) Outbreak from February to June 2020, by Install Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2020, /statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
AppsFlyer, Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type ÌÇÐÄÆƽâ°æ, /statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/ (last visited July 24, 2026)
Weekly percentage of streaming app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph], AppsFlyer, June 25, 2020. [Online]. Available: /statistics/1172207/weekly-share-streaming-app-installs-brazil-coronavirus-install-type/
