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Incentives for French online food shoppers to increase their use of delivery services in France in 2019

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Sources

Release date

August 2019

Region

France

Survey time period

April 2019

Number of respondents

1,400 respondents

Special properties

Residents of large cities

Supplementary notes

The source does not provide any information on the age of the respondents

Citation formats

Motives for French food e-shoppers to use more home delivery services 2019

Published by
Yihan Ma,
Sep 1, 2020
As the market share for online grocery shopping appears to be growing, French marketers in 2019 have wondered which incentives could push shoppers to use home delivery services on a more frequent basis. Thus, the first group of French people already using the service responded that the lowering of delivery costs could encourage them to use it more (** percent) as well as more interesting promotions (** percent). For non-users potentially interested in home delivery, the answers were along the same lines as the other group, with ** percent wanting lower delivery costs and more interesting promotions (** percent).
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