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In 2020, Alexandrion Gr. Romania was the most important company in the production of alcoholic beverages in Romania, with a consolidated EBITDA worth nearly * Romanian lei. Alexandrion Group has two production units in Romania, in Ploiești and Rădăuți, and it is also active on the international market. Some of the company’s most famous products are: Kreskova, Alexandrion and Cava d’Oro.

Market revenue

The Romanian spirits market revenue constantly increased over the last years, peaking at *** million U.S. dollars in 2020. The most valuable spirits segment was brandy, while rum and gin generated the least revenue. The overall increase in market revenue inevitably led to a growth in the revenue per capita. In this regard, the brandy segment produced a revenue of **** U.S. dollars in 2020 and was expected to amount to nearly ** U.S. dollars by 2025.

Alcohol consumption

In 2021, the average alcohol consumption per capita in Romania totaled liters of pure alcohol, with a forecast to increase to liters by 2025. According to a study conducted by Reveal Marketing Research in 2019, beer remained the most favorite alcoholic beverage in the country, while spirits were preferred by only *** percent of respondents. In the same year, the average annual spirits consumption per capita amounted to *** liters.