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As of 2018/2019, the average sales price for avocados on markets in South Africa was at 10,755 South African Rands per metric ton (roughly 658 U.S. dollars per metric ton), a decline in comparison to previous year. A general increasing trend can be recognized between 2000 and 2019, with several slight dips. Moreover, the upward tendency may be related to the growth of the middle class in South Africa, along with the higher income groups willing to pay more for products with value addition. Comprehensive promotions on the emphasis on eating healthy have probably also caused demand for avocados to increase.