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In 2019, boots for men and perfumes were among the most popular products searched online by women for Valentine's Day in Italy. In fact, online searches for boots increased by 86 percent and perfumes by nearly 75 percent during the two weeks prior to Valentine's Day. Additionally, pendants, hair accessories and beard trimmers followed in the list.
The source analyzed the increase in online searches of given products on the website idealo.it in the period of time between the 1st and the 13th of February, 2019, by comparing them to the searches in the period between the 15th and the 28th of February, 2018.