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Effectiveness of insurance portfolio expansion measures in Russia in 2020, by approach

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Source

Release date

July 2021

Region

Russia

Survey time period

2020

Special properties

Insurers

Supplementary notes

* Including improved client experience when using the website/mobile application for conclusion of insurance contract.

Citation formats

Effectiveness of insurance portfolio expansion measures Russia 2020, by practice

Published by Jenny Yang, Jul 29, 2021
Optimization of tariff rates was the most effective approach for insurance portfolio expansion in Russia during 2020, as per ** percent of polled market experts. Cooperation with selling partners, as well as sales digitalization, proved to be effective in over ** percent of the cases, respectively. Up-selling, however, turned out to be insufficiently effective in most cases over that period.
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