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Brands of non-alcoholic beer consumers have tried in Japan as of October 2019, by gender

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Source

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Release date

November 2019

Region

Japan

Survey time period

October 2 to 31, 2019

Number of respondents

286 respondents

Age group

21 years and older

Special properties

91 female and 195 male respondents; multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following brands of non-alcoholic beers have you tried?"

Citation formats

Brands of non-alcoholic beer consumers have tried Japan 2019, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 29, 2019
According to a survey in 2019 on consumer behavior in Japan, around ** percent of male and about ** percent of female respondents had tried the alcohol-free beer brand Asahi Dry Zero. It was followed by Kirin Perfect Free, with more than half of all male and about ** percent of female respondents trying the product. Compared to the Japanese brands, Japanese consumers were far less familiar with foreign non-alcoholic beers.
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Topics

Beer industry in JapanAlcoholic beverages market in JapanNon-alcoholic beverages market in JapanSuntoryAsahi
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