* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
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Leading advertisers in Russian pharmaceutical cosmetics market 2018, by SOS
In the segment of pharmaceutical cosmetics, Zeldis spent the most on advertising campaigns, setting its share of spend (SOS) in Russia at over ** percent in 2018. With its brands specializing in this type of cosmetics Vichy and La Roche Posay, L’Oreal listed second with a roughly ** percent share of spend.
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New Retail Russia. (February 12, 2019). Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)*." Chart. February 12, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. (2019). Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of Companies with Largest Spending on Advertising in The Russian Pharmaceutical Cosmetics Market in 2018, by Share of Spend (Sos)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2019, /statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia, Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)* ÌÇÐÄÆƽâ°æ, /statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/ (last visited August 02, 2026)
Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)* [Graph], New Retail Russia, February 12, 2019. [Online]. Available: /statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
