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Share of people who recognize the word "Obondama" (Obon holiday gift money) among seniors aged between 55 and 74 years old in Japan from 2016 to 2019

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Source

Release date

August 2019

Region

Japan

Survey time period

June 7 to 8, 2019

Number of respondents

2,071 respondents

Age group

55-74 years

Method of interview

Online survey

Citation formats

Recognition of the word "Obondama" among seniors 2016-2019

Published by Zeynep Dierks, Sep 24, 2019
In an online survey of 2019, about **** percent of Japanese respondents aged between 55 and 74 years answered that they knew the word "Obondama". Women recognized the word more often than men did. Recognition of the word has increased in recent years as the custom has spread from Yamagata Prefecture to other parts of Japan. Similar to the Otoshidama given by adult relatives to children on New Year's Day, Obondama is a money gift that can be given during the Buddhist Obon festival in summer. As families tend to gather during this time, grandparents have the opportunity to give presents to their grandchildren.
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