T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Trademarks (e.g. Aldi) | Langnese (Magnum, Cornetto, Capri, Twister, Mini Milk etc.) | ²Ñö±¹±ð²Ô±è¾±³¦°ì** | Nestlé Schöller (La Creme, Cool Comics, Nesquick, Slurp, Minisplash, Mövenpick) | Salto* | Schatztruhe* |
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Source
Source
Release date
November 2018
More information
Region
Germany
Survey time period
2014 to 2018
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Face-to-face interview
Supplementary notes
The sample was derived from the the German speaking population older than 14 years and older in Germany.
Information about the sample size:
2014: 23,093 respondents, projected to 70.53 million persons
2015: 23,090 respondents, projected to 69.24 million persons
2016: 23,102 respondents, projected to 69.56 million persons
2017: 23,106 respondents, projected to 70.09 million persons
2018: 23,086 respondents, projected to 70.45 million persons
The figures were published in the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
Further information abouth the method is accessible here (in German).
The question in the survey was worded in the following manner: "Which brands of impulse ice cream in family size packages were used in your household within the last three months?" (Original in German: "Welche Marken bei Kleineis in Haushaltspackungen wurden in Ihrem Haushalt in den letzten drei Monaten verwendet?").
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