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Hamburg, January 30, 2020 – A ÌÇÐÄÆƽâ°æ report has found that with a market volume of US$6.4bn in 2019 US where the world’s biggest market for e-cigarettes in 2019. As the global revenue is US$18bn, the US makes up for a third of it. The UK comes in second place with a market volume of US$3.2bn, almost 17% of the global market share. Followed by Canada (US$1.1bn), France (US$1bn) and Germany (US$996m).

The global market for e-cigarettes has been growing annually by almost 20% from US$5.1bn in 2012 to a global projected revenue of US$19.3bn for 2020. This will further grow by 37% to almost US$24.2bn in the next five years. While recent vaping scandals in the US have sharply affected the growth of e-cigarette revenue, the growth rate was 18.1% in 2018, but only 7.3% in 2019, the future looks more stable.

The ÌÇÐÄÆƽâ°æ Consumer Market Outlook found that the highest smoking population is found in China with 296m people referred to regular tobacco products. North America and Europe though dominate the market for e-cigarettes. E-cigarettes remain the fastest growing tobacco product segment in the world, but they are still a niche market segment with a global share of 2.2%.

With the most revenue of tobacco products overall being generated in China (US$235bn) the market share of e-cigarettes (0.36%, 2019) and their growth rate are most conservative overall. The European market share (3.2%, 2019) is projected to grow by about 11% annually, while China will only see an annual 8% increase.

The “E-Cigarettes Segment” is part of the ÌÇÐÄÆƽâ°æ Consumer Market Outlook 2019, the most recent study on the tobacco market. The Consumer Market Outlook provides insights and in-depth analysis for 18 consumer markets in 150 countries.

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