| Category | |
|---|---|
| Awareness | 92.0% |
| Popularity | 39.0% |
| Consumption | 37.0% |
| Loyalty | 28.0% |
| Buzz | 42.0% |
Beer brands
Bud Light brand profile in the U.S.
Be yourself and have a look at Bud Light brand KPIs. Bud Light is clearly more popular as a brand among a younger audience than among the older generations. With stellar brand awareness across all generations (92 percent average), a closer look at popularity, customer loyalty, and media buzz reveals significant differences in how younger and older beer audiences in the U.S. relate to the brand.
Brand KPI profile
The Bud Light brand KPI profile for everyone
Basically, it's simple: Bud Light is the sparkling proof that our brand funnel works. Extremely high brand awareness of 92 percent. Popularity and consumption share are about equally high for one of the major brands in the market. The fact that almost every seond beer consumer has seen Bud Light in the media, on social media, or in advertising in the last three months makes a lot of sense too.
Generations
Bud Lightyear: To Gen Z and beyond
Breaking down the most relevant brand KPIs for Bud Light by generations shows there’s some difference in brand popularity. While among Baby Boomer beer drinkers Bud Light has a brand popularity score around 30 percent, it’s almost 40 percent among Gen Z consumers. Similarly, around 40 percent of Millennials have consumed Bud Light in the past 12 months, as compared to 24 percent of Baby Boomer respondents. Another consumer insight worth mentioning: Over 40 percent of the Gen X beer audience had noticed Bud Light in the media or on social media in the past 3 months before our survey.
| Category | Total | IGen / Gen Z (1995-2012) | Millennials / Generation Y (1980-1994) | Generation X (Baby Bust) (1965-1979) | Baby Boomer (1946-1964) |
|---|---|---|---|---|---|
| Awareness | 92.0% | 87.0% | 93.0% | 94.0% | 94.0% |
| Popularity | 39.0% | 39.0% | 42.0% | 39.0% | 30.0% |
| Consumption | 37.0% | 39.0% | 39.0% | 35.0% | 24.0% |
| Loyalty | 28.0% | 25.0% | 32.0% | 26.0% | 19.0% |
| Buzz | 42.0% | 38.0% | 45.0% | 44.0% | 33.0% |
Life values
Expecting differences, finding similarities
If you expected Bud Light drinkers and non-drinkers to differ a lot in what’s important to them in life, we are sorry to have to disappoint you. To both Bud Light customers and non-customers, a happy relationship, and leading an honest and respectable life are among the most important aspects in life. Being successful stands out, as it's among the most important things in life for 45 percent of Bud Light customers, while among non-customers it's only 35 percent.
Published August 19, 2024
| Category | Total | Bud Light consumer | Non-consumer |
|---|---|---|---|
| An honest and respectable life | 49.0% | 47.0% | 49.0% |
| A happy relationship | 46.0% | 44.0% | 46.0% |
| To be successful | 38.0% | 45.0% | 35.0% |
| Safety and security | 38.0% | 32.0% | 41.0% |
| Making my own decisions | 32.0% | 25.0% | 34.0% |
| Having a good time | 29.0% | 33.0% | 28.0% |
| Learning new things | 26.0% | 26.0% | 26.0% |
| Traditions | 16.0% | 17.0% | 15.0% |
| Advancing my career | 14.0% | 17.0% | 13.0% |
| Social justice | 13.0% | 15.0% | 12.0% |
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