A huge share of consumers in the United States do sports in their free time. The popularity of basketball as a sport activity in the U.S. shows the following changes over time. Looking at the most recent data points there has been an increase from 2023 Q1 to 2024 Q1. The share of respondents grew from 29 percent to 31 percent during this time.
These consumers playing basketball are choosing to stay active within this discipline. Like most sports, it requires not only motivation but also the matching equipment. If you want to know how consumers in the U.S. commonly stay active, you can check out the most popular sports activities in the U.S. next to find out how consumers playing basketball benchmark against other disciplines.
The survey was conducted online among 5436 to 22626 respondents per quarter in the United States, between 2022 and 2024. ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ offer you all results of our exclusive ÌÇÐÄÆÆ½â°æ surveys, based on more than 2,000,000 interviews.