How has the popularity of world music on the radio among U.S. consumers changed throughout the years? Looking at the most recent data points there has been an increase from 2022 Q4 to 2023 Q4. The share of respondents grew from 9 percent to 11 percent during this time. This aligns with the overall upwards trend, despite a period of downward movement from 2021 Q2 to 2021 Q3.
Next time you listen to a radio station playing this genre you can assume what share of world music listeners would enjoy tuning in as well. Single radio stations associating themselves with a specific genre can be helpful for both sides. If you are wondering what content is the most popular currently check out the preferred radio content by genre in the U.S. next.
The survey was conducted online among 2692 to 5310 respondents per quarter in the United States, between 2019 and 2023. ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ offer you all results of our exclusive ÌÇÐÄÆƽâ°æ surveys, based on more than 2,000,000 interviews.