Brazil: apparel buying criteria among consumers 2026| ��ƽ��

Purchase criteria for apparel among consumers in Brazil as of 1st quarter of 2026

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Number of respondents

12,076 respondents

Age group

18-64 years

Special properties

internet users

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

Citation formats

According to a survey conducted in May of 2026, the most commonly considered factor when buying clothes among consumers in Brazil was quality of the product. In the twelve months prior to the survey, roughly ** percent of Brazilian shoppers selected "quality" as one of the most important aspects when choosing apparel. Ranking a close second, ** percent of shoppers also kept comfort in mind.