The Digital Health market covers a broad scope of technologies, including mobile health apps, connected wearable devices, and telemedicine. The Digital Health market can be considered from two different perspectives, "wellness management" and "health condition management", and is therefore divided into two segments on our platform, Digital Fitness & Well-Being and eHealth.
Detailed definitions can be found in the individual market segments.
Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.
All figures are estimates. A detailed methodology can be found on the ÌÇÐÄÆƽâ°æ Market Outlook.
Saudi Arabia's digital health industry is the largest in the Gulf Cooperation Council (GCC) region, at about * U.S. dollars of revenue in 2024. According to ÌÇÐÄÆƽâ°æ Digital Market ÌÇÐÄÆƽâ°æ, the average revenue per user is expected to increase in the coming years for digital health segments in the United Arab Emirates (UAE).
Saudi Arabia embraces digital healthcare
Beyond having a well-established healthcare system, Saudi Arabia is the biggest digital health market across Gulf Cooperation Council countries. Digital healthcare in the kingdom holds the potential to expand into new avenues of services, like online pharmacy, and improve the current healthcare system overall. With convenience and time efficiency being the main motivations behind adoption, the number of digital healthcare users in Saudi Arabia was forecast to exceed by 2027.
State of digital healthcare in MENA
Healthcare systems are seeing the integration of new technologies and increased personalization through digitalization. Given the sheer diversity across MENA countries, the state of their healthcare systems varies regarding the degree of digitalization. The UAE had a significant share of people interested in using digital health products and a digital health revenue exceeding * U.S. dollars in 2023. As a contrasting example, Yemen was most in need of humanitarian assistance in the region in 2020 and has been facing worsening infant mortality rates in the last decade. Hence, faced with critical healthcare issues aggravated by continuous conflicts and a low internet penetration rate, digital health adoption in Yemen has been limited.
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ÌÇÐÄÆƽâ°æ. (February 1, 2024). Revenue of the digital health in the Gulf Cooperation Council countries in 2024, by country (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /forecasts/1372711/gcc-digital-health-revenue-by-country/
ÌÇÐÄÆƽâ°æ. "Revenue of the digital health in the Gulf Cooperation Council countries in 2024, by country (in million U.S. dollars)." Chart. February 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /forecasts/1372711/gcc-digital-health-revenue-by-country/
ÌÇÐÄÆƽâ°æ. (2024). Revenue of the digital health in the Gulf Cooperation Council countries in 2024, by country (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /forecasts/1372711/gcc-digital-health-revenue-by-country/
ÌÇÐÄÆƽâ°æ. "Revenue of The Digital Health in The Gulf Cooperation Council Countries in 2024, by Country (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2024, /forecasts/1372711/gcc-digital-health-revenue-by-country/
ÌÇÐÄÆƽâ°æ, Revenue of the digital health in the Gulf Cooperation Council countries in 2024, by country (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /forecasts/1372711/gcc-digital-health-revenue-by-country/ (last visited August 02, 2026)
Revenue of the digital health in the Gulf Cooperation Council countries in 2024, by country (in million U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, February 1, 2024. [Online]. Available: /forecasts/1372711/gcc-digital-health-revenue-by-country/
