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Do you follow gluten-free nutrition rules?

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Source

Number of respondents

60,261 respondents

Age group

18-64 years

Special properties

Data aggregates 4 survey waves carried out in the survey period. Residential online population

Supplementary notes

The original survey question was: "Do you follow one or more of the following nutrition rules?" This statistic shows the share of all who answered "Gluten-free".
For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Citation formats

Share of gluten-free consumers in the United States 2025, by generation

Published by
T. Ozbun,
Apr 9, 2026

When surveyed between January and December 2025, some ** percent of millennial respondents stated that they follow a gluten-free diet in the United States, making them the most likely generational cohort to follow such a diet alongside Gen Z. This figure decreased to **** percent for baby boomer respondents.

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Overview

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Retail facts

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Consumer behavior

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Gluten-free foods market in the U.S.Organic food market in the U.S. Specialty Foods Market
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