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Leading smart wearable brands by ownership rate in the Asia-Pacific region as of June 2025, by selected country

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Source

Age group

18-64 years

Special properties

among internet users

Supplementary notes

Original question: What brands are the wearables in your household (e.g., smartwatches, fitness trackers)?

Number of respondents:

Australia: n= 1,881

China: n= 3,717

India: n= 3,739

Japan: n= 1,879 

South Korea: n= 1,879 

For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Citation formats

Leading smart wearable brands by ownership rate APAC 2025, by country

Published by Thuy D., Jul 28, 2025

According to a survey from 2025, Apple was the leading smart wearables brand in Australia, China, Japan, and South Korea, with the largest share of respondents in these markets using wearables from this brand. Notably, in India, boAt remained the market leader, with about ** percent of respondents reporting their wearables being from this brand.

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Smart wearables in the Asia-Pacific regionSmartphone market in the Asia-Pacific regionConsumer electronics in the Asia-Pacific regionInternet usage in the Asia-Pacific regionDigital payments in the Asia-Pacific region
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