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The United States may be the largest ad market in the world in terms of total spending, however, when accounting for population size, marketers in other countries spend even more to reach consumers. According to , the United States only ranks fourth in terms of ad spending per capita.

With estimated ad spending of $404 per person, the U.S. trails Australia, Norway and the U.K. in a ranking that is dominated by Western Europe. Despite the ongoing economic crisis in Europe, six of the ten highest-spending countries are Western European.

In total terms, North America continues to be the largest ad market in the world. The United States and Canada are expected to account for 38.6 percent of global ad spending this year, Asia-Pacific and Western Europe for 28.7 and 24.1 percent, respectively.