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Instagram has developed into an important marketing channel alongside the other usual suspects, like Facebook and Twitter. Data published by indicates that some magazines really know how to exploit this channel well. Among them, the National Geographic really stands out. It has the most followers on Instagram by far.

Counting in the regular magazine and the Traveler spin-off, the brand has more than 90 million followers to show for! Instagram being a social media outlet that concentrates on images, it makes sense that the more photo-centric magazines have the most followers, among them other big names such as Vogue, Playboy and Time.