We supported a home furniture retailer that needed granular B2C market insights across four Midwestern states, including market sizing and share estimates for more than 4,000 ZIP codes. Using market analysis, geo data scraping, statistical modeling, and expert interviews, we built a comprehensive market model to quantify demand and competitive intensity at a local level. The result delivered reliable, decision-ready market breakdowns and a rich fact base to prioritize regions, optimize distribution, and steer commercial strategy.