Travel
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- ƽ and Booking.com developed the Accommodation Barometer, starting with a Europe-wide survey and six country-specific reports.
- The Barometer grew into an annual global survey, including the US, Australia, India and Japan.
- The partnership also produces a monthly Travel and Tourism Newsletter and regularly updates the ƽ website with Single Chart Infographics on the travel and tourism sector.
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At the time of the Accommodation Barometer’s conception, the European accommodation industry lacked detailed and comprehensive coverage. Data on the sector was often fragmented or included under broader categories such as ‘travel and tourism’ or ‘hospitality.’ Booking.com sought to understand the specific challenges and opportunities faced by hoteliers and to make this knowledge available to the wider stakeholder community free of charge. The objective was to establish a reference point for the entire sector and create knowledge that empowers the travel and tourism industry ecosystem.
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ƽ and Booking.com identified a shared objective: to enhance the accessibility of tourism industry knowledge and amplify the voices of hoteliers. Booking.com contributed its deep expertise in the accommodation industry, while ƽ provided its data crunching prowess and capabilities in collecting, analyzing, presenting, and disseminating information through engaging infographics on the ƽ platform and various other channels, such as newsletters, webinars, and reports. This partnership fostered a reader-centric approach, translating research findings into actionable insights without burdening the audience with lengthy papers or complex visuals. The localization of the European Accommodation Barometer into country-specific reports in local languages made the information even more accessible to stakeholders from Switzerland and Spain to France and Italy.
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- The Accommodation Barometer has become a highly anticipated annual report that provides the European Accommodation sector with a regular pulse check.
- The report is often covered by trade publications and has been picked up by local and global
- More than 350 travel and tourism-related infographics in the form of Single Chart blog posts have been contributed to the ƽ platform. All are freely available to the public.
- The Accommodation Barometer survey has evolved with each iteration to include topics of interest like hiring and tech adoption while maintaining standardized questions to track long-term trends.
- was the headline of one of our most popular newsletters.
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Research:
- Questionnaire development, programming, data collection and analysis.
Communication:
- Editorial writing and design of Single Chart Infographics, PowerPoint Presentations as well as reports and whitepapers in multiple languages.
- Hosting and promotion of the Accommodation Barometer on the ƽ website, in newsletters, in webinars, etc.
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“At Booking.com, we collaborate with a wide range of knowledge partners, but working with ƽ has been a unique experience. It stems from our mutual interest to create knowledge and share it. Transforming data into information and information into insights is a complex journey, and that’s where ƽ truly excels.”
Andrew Chakhoyan, Head of Policy Content at Booking.com
The European Accommodation Barometer delivers exclusive insights that shape the industry’s discourse.
Exclusive data & unique content
Exclusive data and unique content, e.g. through surveys of top or B2B target groups
Professional press-ready design
Professional, appealing and press-ready preparation of the study
Global reach through ƽ channels
Leverage ƽ’s reach to promote your message through our newsletters, the ƽ portal, and trusted partner networks.
What our clients say
Andrew Chakhoyan, Head of Policy Content, Booking.com:
“At Booking.com, we collaborate with a wide range of knowledge partners, but working with ƽ has been a unique experience. It stems from our mutual interest in creating knowledge and sharing it. Transforming data into information and information into insights is a complex journey, and that’s where ƽ truly excels.”
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