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Consumers

America's Favorite Brands

Brand value

A by Morning Consult revealed that Google currently enjoys a net favorability of 78.7 percent, making it the 'most loved' brand in the United States. Very close behind the tech giant is Hershey's, with a 78.6 percent score. The top ten is dominated by American companies, with one exception; Japanese tech firm Sony makes it into seventh position with 75 percent.

Description

This chart shows the net favorability of the 'most loved brands' in the U.S. in 2018.

Impact of AI-generated advertising on brand perception among adults in the U.S. 2025
World's most valuable healthcare services brands 2026, by brand value
AI-created ads' impact on brand perception among adults in the U.S. 2025, by gender
AI-created ads' impact on brand perception among adults in the U.S. 2025, by age
Brand value of leading global QSR brands 2026
Brand value of the 10 most valuable Vietnamese brands 2025

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